Integrated Marketing and Conversion

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.

Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often associated with a high bounce rate, which is can affect both SEO ranking and PPC quality scores.

Ultimately, one of the primary goals of integrated marketing in the context of web design is to maximize conversions. In order to do this, we have to take a systems approach to it and investigate how each of the pieces fit together. Some of these "puzzle pieces" include:

• Social media
• PPC
• SEO
• Content marketing
• Design
• Branding
• Positioning

Social Media has a profound influence on branding, especially with millennials. It is also a great platform to employ content marketing strategies. It's pretty easy to imagine how difficult it would be to execute a good content marketing strategy without at least a decent presence on the major social media platforms.

True conversion optimization involves a great deal of fine tuning. It requires an intimate understanding of all of the moving parts and how they interact with each other.? For more information about how the experts at Insivia can help, check out our conversion optimization services. Drop us a line and we'll be happy to take a look at your website and make some recommendations.