Andy explains what you need to keep in mind when designing and improving your website.
Morning, everybody! One thing to think about when you’re designing your website is that your visitors have been somewhere else, and they have been looking around for products and services like yours. You may be even sending them via some sort of marketing campaign but most likely if they are looking for a product or service, they are comparing it. So have it in your mind when you’re designing a new site, creating new content or whatever it might be, that your competitors have been seen by your visitors. That they’ve been to those sites, they’ve reviewed what they have to say, seen their graphics, gotten engaged and now they’re coming to your site. So make sure that as you’re doing these processes of improving your site that you’re really thinking about your competitors and not just what they’re doing and how you can do it differently but also how does that factor in to someone having seen one or two sites before they’ve gotten to yours. So as you’re going through this process make sure you’re keeping that in mind.