The Consultancy & Agency Built for Tech Devices

Your Tech Is Tangible. Now Make Its Value Undeniable.
From medical devices to IoT, energy to industrial systems — we help product innovators outsmart competitors with strategy, buyer intelligence, and go-to-market execution that drives adoption and sales.
Selling Physical Tech Requires More Than Specs.
Specs, features, and patents don’t sell themselves. Buyers want proof, confidence, and clarity. We help device and product companies translate innovation into irresistible market traction.

Stop Competing on Features.
Buyers don’t always pick the “best” product — they pick the product they trust. We position your tech as the obvious choice.

Turn Complexity Into Clarity.
Medical, industrial, and IoT devices are complex. We simplify the message so buyers instantly get the value.

Shorten Long Sales Cycles.
Procurement and enterprise buyers stall without proof. We arm you with validation assets that accelerate decisions.

Dominate Digital Discovery.
Whether it’s AI engines, search, or industry analysts, we make sure your devices show up where shortlists are made.

Scale Beyond Referrals.
Too many device firms rely on word of mouth. We build repeatable systems that expand your reach and pipeline.
Vox - Cleveland Enterprise Mobile
Lumitex
Technology Device - WiCharge
How We Help Tech Device & Product Companies Win
Shortlist Accelerator
Be the First Device Buyers See.
We sharpen your positioning and inbound presence so your product shows up in searches, answers, and shortlists — not lost in specs and competitors’ noise.
Pipeline Engine
Stop Relying on Trade Shows Alone.
We align buyer intelligence, ABM, and automation to generate consistent opportunities — filling your pipeline beyond events and referrals.
Validation Builder
Buyers Don’t Trust Claims — They Trust Proof.
From case studies to ROI calculators, we create validation assets that prove your device works, reduces risk, and is worth the investment.

Agency Services
Flexible Execution. Relentless Buyer Focus.
From campaigns to web to interactive content, we execute with strategy and AI-powered insights so every effort drives product adoption.

Ready to grow?

I'm Tony, CRO @ Insivia

We Help All Kinds of Tech Device Innovators Compete and Win.
From breakthrough startups to global manufacturers, we know how to position, validate, and scale physical tech across industries.
Medical Devices & HealthTech Products
Differentiate in regulated markets with clarity and proof buyers demand.
Industrial Devices & Equipment
Elevate expertise over price in complex, B2B sales cycles.
Consumer Electronics & Wearables
Stand out in crowded categories with buyer-driven messaging.
IoT & Smart Tech
Translate innovation into value that buyers understand and act on.
Energy & Sustainability Tech
Build trust and adoption for new energy and green devices.
Automotive & Mobility Tech
Position products for enterprise and consumer buyers in fast-shifting markets.
Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

We understand the specific hurdles and roadblocks that the B2B industrial and medical device industries face. We have hands-on experience with B2B businesses like yours and have witnessed many of these challenges up-close. Yet, we believe that with a solid strategy and impactful marketing, selling your devices can be both effective and rewarding.

Challenge #1: Establishing Unique Market Positioning

In a market saturated with devices, carving a niche for yourself can be daunting. Our expertise in strategic positioning and go-to-market planning can help you stand out amidst competition and garner customer attention.

Challenge #2: Retaining Customers

Retaining customers in the device industry can be tricky given the constant innovations and advancements. Our know-how in optimizing products and improving the user experience can help keep your customers loyal to your brand.

Challenge #3: Conveying your Unique Value Proposition

Convincing prospective customers about the value of your device can be a real challenge. Our skills in content writing and intuitive website design can effectively showcase your product and its benefits to your target audience.

Challenge #4: Staying Up-to-Date with industry trends

The device industry is evolving rapidly making it challenging to stay current with the trends and technology in IoT and smart devices. Our specialized approach to marketing and selling for industrial and medical device companies, will help you stay ahead of the curve.

Let’s overcome these challenges and succeed in the B2B device business together. Our strategies and marketing techniques are designed to effectively scale your business, drive leads and conversions, and define your unique positioning for success.

Get to know us.

Reach out and let's schedule a discovery call.

( Or book a meeting right now )