TechElevator - Cleveland Tech Bootcamp

EdTech Strategic Consulting

EdTech Success Requires Absolute Market Clarity.

When every move counts, vague insights won’t cut it.

Our unmatched expertise, proprietary market intelligence, and deep audience insights will make your marketing, sales, and product decisions undeniable.

  • Audience Insight - Know what your buyers need before they do.
  • Competitor Analysis - Outthink, outperform, and outsell the competition.
  • Auditing - Build a data-driven blueprint for market domination.
  • Positioning - Develop messaging that resonates and convinces.

EdTech Market Intelligence

Want to understand your Edtech market better than anyone else?

Gain deep audience insights, audit competitors, refine your strategy, and collaborate seamlessly—all within one powerful platform.

Engage Your Audiences

The Next Era In Marketing Is Personalized, Interactive Experiences

Downloads are dead, so we're taking inbound marketing and conversion to a whole new level.

EdTech Marketing & Digital Engagement

Transform How You Attract, Engage & Convert Educators & Institutions

The way EdTech companies reach their audience has evolved—static content is no longer enough. Decision-makers in education expect immersive, data-driven experiences that showcase real value.

  • Interactive Content - Replace outdated downloads with engaging, interactive content that informs, educates, and converts.
  • Inbound Marketing – Leverage data-backed insights to craft campaigns that resonate with schools, districts, and institutions.
  • Website Design – Align your messaging with what education leaders actually care about, ensuring higher engagement and adoption.
  • Animation & Media – Tell your stories in ways that captivate and convince audiences.

EdTech Sales Consulting & Solutions

EdTech Sales Requires Precision, Persuasion & Performance.

Selling to schools, districts, and institutions isn’t like selling to traditional businesses. Long sales cycles, multiple decision-makers, and tight budgets make it essential to have a clear, data-backed sales strategy that keeps prospects engaged and moves deals forward.

  • Sales Process - Define the key interactions and best approach for each.
  • Sales Assets - Develop a library of the materials needed to convince all stakeholders.
  • Sales Tools - Create unique sales experiences that drive prospects to close.

Saleslion

Impress, educate and convince with engaging sales experiences.

Our platform of turn-key and custom sales tools will ensure every interaction counts.

Ready to grow your EdTech?

Schedule With Me Now

I'm Tony, CRO @ Insivia

Mastering the EdTech Landscape:
Strategic Planning & Precision Marketing

Breaking through the complexities of the educational world necessitates more than a great product; it requires a partner who understands the nuanced differences in marketing to diverse educational audiences.

K12 & Private Institutions

In the K12 and private school sectors, success is born from a blend of precision targeting and tailored messaging.

We provide the roadmap and tactics to navigate the maze of decision-makers, ensuring your EdTech solution resonates with educators and administrative stakeholders alike.

With us, you’re not just marketing; you’re crafting a narrative that speaks directly to the heart of K12 education.

The K-12 Edtech Market Is At an Inflection. But Where Is It Going?

Higher Education

Higher education demands a different playbook. We’ve honed our expertise in deciphering the distinct challenges of marketing EdTech solutions to universities and colleges.

From identifying key departmental influencers to understanding the intricacies of procurement cycles, our strategic approach ensures that your EdTech solution stands out in the competitive higher education space.

Disruption With Honors: Higher Education’s EdTech Revolution

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

We understand the unique challenges that selling into schools and higher education institutions present. We have worked closely with institutional software companies like yours and have witnessed many of these challenges firsthand. However, we believe that with the right approach, marketing and sales into these types of enterprise organizations can be both effective and rewarding.

Challenge #1: Lengthy Evaluation and Adoption Processes
Educational institutions often take a considerable amount of time to evaluate and adopt new technology. This can result in long lead capture and sales cycles. Our experience has equipped us with strategies to navigate these extended timelines and maintain engagement throughout the process.

Challenge #2: Budget Constraints
Budgeting issues are not uncommon in the education sector. Understanding how schools and districts can finance their investments is crucial. We have developed insights into the budgeting processes of educational institutions, allowing us to tailor our approach to fit their financial constraints.

Challenge #3: Privacy and IT Ownership Concerns
Privacy and IT ownership are significant concerns for educational IT teams, often creating barriers in the sales process for EdTech products. We have experience in addressing these concerns and in presenting solutions that align with the priorities and protocols of educational IT departments.

Challenge #4: Teacher Adoption
Teachers’ fear of adopting new technology, whether due to constant technological changes or a general apprehension towards change, can be a barrier to entry. We have strategies to ease these fears and to demonstrate the tangible benefits that new technology can bring to the classroom.

Let’s overcome these challenges and succeed in the educational market together. Our expertise and tailored strategies can make marketing and sales into educational institutions a smoother and more rewarding journey for you.

Let's talk about your EdTech

Reach out and let's schedule a discovery call.

( Or book a meeting right now )