Boost EdTech Demand, Grow Academic Revenue, Cement Institutional Loyalty.

Insivia helps you embed your EdTech solutions firmly within educational institutions, ensuring they become indispensable assets for educators and learners alike.

Integrated, in-depth solutions tailored specifically for EdTech.

Build and implement a strategy that makes it impossible for your audience to say no.

Strategy

Define your position & a go-to-market strategy to win.

Growth

Entice, impress, engage and convince to convert.

Product

Build & optimize products to retain.

Ready to grow your EdTech?

Schedule With Me Now

I'm Tony, CRO @ Insivia

Mastering the EdTech Landscape:
Strategic Planning & Precision Marketing

Breaking through the complexities of the educational world necessitates more than a great product; it requires a partner who understands the nuanced differences in marketing to diverse educational audiences.

K12 & Private Institutions

In the K12 and private school sectors, success is born from a blend of precision targeting and tailored messaging.

We provide the roadmap and tactics to navigate the maze of decision-makers, ensuring your EdTech solution resonates with educators and administrative stakeholders alike.

With us, you’re not just marketing; you’re crafting a narrative that speaks directly to the heart of K12 education.

The K-12 Edtech Market Is At an Inflection. But Where Is It Going?

Higher Education

Higher education demands a different playbook. We’ve honed our expertise in deciphering the distinct challenges of marketing EdTech solutions to universities and colleges.

From identifying key departmental influencers to understanding the intricacies of procurement cycles, our strategic approach ensures that your EdTech solution stands out in the competitive higher education space.

Disruption With Honors: Higher Education’s EdTech Revolution

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

We understand the unique challenges that selling into schools and higher education institutions present. We have worked closely with institutional software companies like yours and have witnessed many of these challenges firsthand. However, we believe that with the right approach, marketing and sales into these types of enterprise organizations can be both effective and rewarding.

Challenge #1: Lengthy Evaluation and Adoption Processes
Educational institutions often take a considerable amount of time to evaluate and adopt new technology. This can result in long lead capture and sales cycles. Our experience has equipped us with strategies to navigate these extended timelines and maintain engagement throughout the process.

Challenge #2: Budget Constraints
Budgeting issues are not uncommon in the education sector. Understanding how schools and districts can finance their investments is crucial. We have developed insights into the budgeting processes of educational institutions, allowing us to tailor our approach to fit their financial constraints.

Challenge #3: Privacy and IT Ownership Concerns
Privacy and IT ownership are significant concerns for educational IT teams, often creating barriers in the sales process for EdTech products. We have experience in addressing these concerns and in presenting solutions that align with the priorities and protocols of educational IT departments.

Challenge #4: Teacher Adoption
Teachers’ fear of adopting new technology, whether due to constant technological changes or a general apprehension towards change, can be a barrier to entry. We have strategies to ease these fears and to demonstrate the tangible benefits that new technology can bring to the classroom.

Let’s overcome these challenges and succeed in the educational market together. Our expertise and tailored strategies can make marketing and sales into educational institutions a smoother and more rewarding journey for you.

Get to know us.

Reach out and let's schedule a discovery call.

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