Book us for your next event.

Using AI to Create Valuable Marketing Content

Unlock the power of AI to create valuable marketing content. Learn how AI can revolutionize your content creation strategy.

Crafting Frictionless Value Propositions for EdTech SaaS

This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.

Navigating the Evolving Landscape of Predictive and Generative AI

In this episode, Tony Zayas and Andy Halko dive deep into the world of artificial intelligence, exploring the two main flavors - predictive and generative AI. They discuss how predictive AI has been used for data-driven forecasting in industries like healthcare and retail, while generative AI has gained popularity for its ability to create engaging content like text, images, and videos. The conversation also covers the importance of breaking down AI requests into smaller, more focused prompts to achieve better results. The hosts share insights on Frictionless, their own AI-powered tool, and how it leverages this prompt engineering approach. Looking to the future, Tony and Andy speculate on the continued evolution of both predictive and generative AI, including the challenges around data access that companies in this space are facing. This episode provides a comprehensive overview of the current state of AI and where it's headed, equipping listeners with a better understanding of this transformative technology.

Frictionless SWOT: Taking the Traditional SWOT Analysis to the Next Level

Take your SWOT analysis to the next level with these innovative strategies and techniques. Enhance your business planning and decision-making processes.

Defining Your Core Values: Why It Matters and How to Get It Right

Discover the importance of defining your core values and learn how to do it right. Find out how aligning with your values can attract talent.

Empowering Sales with Frictionless: Aligning Teams, Understanding Customers, and Driving Results

In this episode of the Vision Gap Show, hosts Tony Zayas and Andy Halko dive deep into how Frictionless, a comprehensive branding and marketing platform, can support and empower sales teams. They discuss the holistic nature of Frictionless, which goes beyond just marketing to provide sales, product, and other teams with a centralized understanding of target audiences, competitive landscapes, messaging, and more. The hosts highlight how Frictionless can help onboard new sales hires, align teams across the organization, and give salespeople the research and tools they need to effectively engage prospects. They explore features like persona research, competitive analysis, sales journey mapping, and message libraries - all of which can be leveraged by sales to better understand their customers and craft compelling narratives. Ultimately, this episode showcases the power of Frictionless as a strategic resource that can benefit the entire go-to-market function, not just marketing. Tune in to learn how this platform can remove friction and align your sales, product, and customer-facing teams around a shared vision and messaging.

Matt Barnett, Founder of Bonjoro

Jeff Schwerdt, Founder of Viper Consulting

David Lecko, Founder of DealMachine

Dan Pantelo, Founder of Marpipe

Evan Schneyer, Co-Founder of Outlaw

Ted Mico, Founder of Thankful