Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Crafting Frictionless Value Propositions for EdTech SaaS
This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.
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Using AI to Create Valuable Marketing Content
Unlock the power of AI to create valuable marketing content. Learn how AI can revolutionize your content creation strategy.
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Aligning Your Vision and Mission for Company Success
Learn how to align your vision and mission for company success. Discover strategies to create a clear and cohesive organizational direction.
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Defining Your Brand Voice: A Step-by-Step Process
Crafting a brand voice? This step-by-step guide will help you define and refine your brand personality for effective communication.
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Crafting Non Profit Value Propositions in Real Time Using Frictionless
Viewers will learn a step-by-step approach to crafting impactful value propositions that can evolve over time as an organization's understanding of its audience and market position deepens. This episode provides a practical framework for nonprofits to effectively differentiate and communicate their unique value.
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Defining Your Core Values: Why It Matters and How to Get It Right
Discover the importance of defining your core values and learn how to do it right. Find out how aligning with your values can attract talent.
