Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Using AI to Create Valuable Marketing Content
Unlock the power of AI to create valuable marketing content. Learn how AI can revolutionize your content creation strategy.
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Discovering Your Ikigai: Finding Purpose and Aligning Your Business
In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai - the reason for being. They discuss how understanding and aligning with one's ikigai can lead to greater happiness, purpose, and success, both on a personal and organizational level. The hosts explain the key elements of ikigai - what you love, what the world needs, what you can be paid for, and what you're good at.
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Crafting Competitive Advantage: A Systematic Approach to Value Propositions
Learn how to craft a competitive advantage with a systematic approach to value propositions. Stand out from the competition and attract more customers.
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The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
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Aligning Your Message: Creating Consistent Branding Across Teams with AI
Aligning messaging across different teams within an organization to ensure a unified brand voice.
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Navigating the Diverse Personas in the EdTech Landscape
In this episode, we dive deep into the complex landscape of the EdTech market and explore the diverse personas that companies need to understand to effectively reach and engage their target audiences. From the hands-on needs of teachers to the broader, business-minded perspectives of superintendents and board members, we unpack the unique challenges, motivations, and buying factors for each key stakeholder group.
