Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended Quote / Stat
Good design is all about making other designers feel like idiots because that idea wasn’t theirs Quote / Stat
Behavioral design is all about feeling in control. Includes: usability, understanding, but also the feel. Quote / Stat
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing. Quote / Stat
The design process, at its best, integrates the aspirations of art, science, and culture. Quote / Stat
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Quote / Stat