Marketing Articles & Insights

Govtech companies can’t market the same way B2C or even B2B companies do, as their customer base is in a completely different industry.

In edtech, standing out to students and schools is incredibly important. This is where a comprehensive digital marketing strategy comes in.

The challenge in the SaaS industry is finding a way to convince prospective customers to purchase something they can’t hold in their hand.

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

Discover effective strategies to generate more leads for your SaaS business, including developing simple software applications to attract and engage potential customers.

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

Effective and healthy customer relationships will help your company stand out from all other businesses out there. Here’s how.

If you’re tired of waiting for results in your pay per click campaign, use these five tactics to see an immediate change.