Market Research

Audience and competitor research uncovers concrete strategic insights and opportunities. See our thoughts and insights on Market Research.

Tips for Interpreting Analytics Data

Article in Market Research

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading. The Trouble with Bounce Rate As Andy mentions in the video, bounce rate is a metric that has to be looked at in context. […]

Custom Analytics Dashboards

Article in Agile Marketing

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step. Getting Started In the […]

Managing KPIs with Analytics

Article in Agile Marketing

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

An Analytics Primer

Article in Agile Marketing

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business. Analytics can tell you where your web […]

How Can Manufacturers Get the Right Customers?

Article in Market Research

For Manufacturers it can be a struggle to capture the right customers. In this insivia insight Andy shares a few tips to make this process a success. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!