Andy Halko

With the evolution and growing influence of SaaS companies, Insivia moves to spotlight SaaS founders and share their experiences and insights with other leaders, developers and professionals in the industry.

Every organization can benefit from installing dashboards that align with its goals. Dashboards provide your organization with an insight into the software that you use. This tool simplifies data and evokes action.

Examine experience journey mapping from for SaaS companies. We’ll discuss the definition, importance, and possible examples of the subject matter.

Cleveland-based growth consultancy and agile marketing agency Insivia continues to extend its international client reach after bringing in new clients based in Canada, Germany, Israel, Indonesia, Spain, Switzerland, and Thailand.

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.

Churn is inevitable- every client will abandon your product eventually. Bboosting your retention is way more valuable and fun than acquiring new customers.

A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.

It is the responsibility of any product manager, founder, CEO to familiarize with the latest technical and business terminologies of the industry.