Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Discovering Your Ikigai: Finding Purpose and Aligning Your Business
In this episode of the Vision Gap Show, the hosts explore the Japanese concept of ikigai - the reason for being. They discuss how understanding and aligning with one's ikigai can lead to greater happiness, purpose, and success, both on a personal and organizational level. The hosts explain the key elements of ikigai - what you love, what the world needs, what you can be paid for, and what you're good at.
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Defining Your Brand Voice: A Step-by-Step Process
Crafting a brand voice? This step-by-step guide will help you define and refine your brand personality for effective communication.
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Crafting Frictionless Value Propositions for EdTech SaaS
This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.
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Understanding Your Audience: Building Accurate Buyer Personas and ICPs
Learn how to understand your audience by creating accurate buyer personas and ideal customer profiles for effective marketing.
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Aligning Your Message: Creating Consistent Branding Across Teams with AI
Aligning messaging across different teams within an organization to ensure a unified brand voice.
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Analyzing the Competition: How to Comprehensively Analyze the Competition
Learn how to comprehensively analyze the competition and gain valuable insights to improve your business strategy.
