Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Aligning Your Vision and Mission for Company Success
Learn how to align your vision and mission for company success. Discover strategies to create a clear and cohesive organizational direction.
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Navigating the Evolving Landscape of Predictive and Generative AI
In this episode, Tony Zayas and Andy Halko dive deep into the world of artificial intelligence, exploring the two main flavors - predictive and generative AI. They discuss how predictive AI has been used for data-driven forecasting in industries like healthcare and retail, while generative AI has gained popularity for its ability to create engaging content like text, images, and videos. The conversation also covers the importance of breaking down AI requests into smaller, more focused prompts to achieve better results. The hosts share insights on Frictionless, their own AI-powered tool, and how it leverages this prompt engineering approach. Looking to the future, Tony and Andy speculate on the continued evolution of both predictive and generative AI, including the challenges around data access that companies in this space are facing. This episode provides a comprehensive overview of the current state of AI and where it's headed, equipping listeners with a better understanding of this transformative technology.
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The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
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Aligning Your Message: Creating Consistent Branding Across Teams with AI
Aligning messaging across different teams within an organization to ensure a unified brand voice.
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Navigating the Diverse Personas in the EdTech Landscape
In this episode, we dive deep into the complex landscape of the EdTech market and explore the diverse personas that companies need to understand to effectively reach and engage their target audiences. From the hands-on needs of teachers to the broader, business-minded perspectives of superintendents and board members, we unpack the unique challenges, motivations, and buying factors for each key stakeholder group.
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Introducing The Vision Gap & Frictionless
Understand the concept of the 'Vision Gap' and its significance for organizations. Discover strategies to close the gap and achieve success.
