Explore Our Insights

The SaaS Founder Show Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

Growth Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

SaaS Website Design Show We're talking all about how to increase website results through conversion tactics.

Strategies and tactics to keep software customers and reduce churn rates.

Conversion Optimization

How to Assess Your SAAS Landing and Pricing Pages with A/B Testing

SaaS Conversion Optimization How to Optimize SAAS Landing & Pricing Pages with A/B TestingIf you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays. But how do you go beyond running split tests to simply stay afloat and instead use split testing

Growth Strategy

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Web & eCommerce

8 Website Design Tips & Tricks for Technology Companies

For tech companies, there might not be a more important customer-facing marketing asset than a website.

Web & eCommerce

Best Website Strategies for B2B Companies

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

Web & eCommerce

The Top 25 Articles About Web Design in 2018

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

Conversion Optimization

Best Conversion Tools for SaaS Websites

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Web & eCommerce

Your Blueprint for a Successful Website Redesign

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

Growth Strategy

How To Assess Your Brand, Website, Marketing & Competitors

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Agile Marketing

7 Key Marketing Strategies for Technology Companies

SOFTWARE + TECHNOLOGY MARKETING E-BOOK 7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle

SaaS Founder Interview

SaaS Founder Interview: Reetu Gupta @ Cirkled In

Reetu Gupta is CEO and Co-Founder at Cirkled In. Cirkled In is a portfolio platform for students to get discovered by colleges by showcasing that you are more than just a test score.

Articles

SaaS Statistics Infographic 2021

If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

Articles

What Is MRR

The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

SaaS Founder Interview

SaaS Founder Interview: Andrew Butt @ Enable

Andrew Butt is the Co-founder & CEO of Enable, a modern, cloud-based B2B software solution for rebate management. Distributors, wholesalers and manufacturers across over 50 industries now have an easy, seamless solution to execute and track their full range of trading programs. The company is backed by $16M in funding from notable Silicon Valley investors, Menlo Ventures and Sierra Ventures.

SaaS Founder Interview

SaaS Founder Interview: Jeroen Corthout @ Salesflare

Jeroen Corthout is co-founder of Salesflare, an easy and automated CRM for small businesses selling B2B.

Research & Strategy

Web & Interactive

Marketing & Conversion

Hey, A Cool White Paper

The Vision Gap Whitepaper

Learn about the challenges that companies face when the vision in their head does not match what is defined, articulated and communicated to employees, customers and prospects.