The AI Effect on Buyers & Marketers
Why Marketing Has Changed
AI now acts as the first filter between your brand and your buyer — deciding which companies make the shortlist, what content gets surfaced, and how your credibility is perceived. At the same time, it’s the most powerful creative, analytical, and targeting tool marketers have ever had.
The brands that win will be the ones that master both influencing AI-shaped buyers and using AI to outpace the competition.
  • Buyers increasingly rely on AI for recommendations, rankings, and research before they engage with a brand.
  • AI is now a primary filter for content visibility and brand trust — meaning many buyers never see you unless AI decides they should.
  • Marketers can either compete for attention through AI answer engines or get left behind.
  • The same AI reshaping buyer behavior also gives marketers powerful tools for targeting, content creation, and performance optimization.
  • Winning today means mastering both sides: influencing AI-shaped buyers and using AI to become a high-output, data-driven marketing team.
Two Pillars of AI Marketing Mastery
Train to Influence AI-Driven Buyers — and Harness AI to Amplify Marketing Impact
Your team will learn how to shape buyer perceptions in an AI-filtered marketplace while using AI to accelerate research, creativity, targeting, and optimization. This dual approach ensures your marketing stays visible, relevant, and impossible to ignore.
Pillar 1: Marketing to AI-Influenced Buyers
  • Answer Engine Optimization (AEO):
    Ensuring your content ranks in AI-driven results and summaries.
  • Signal-Building Campaigns:
    Creating the credibility cues AI uses to rank and recommend.
  • Content for the Silent Shortlist:
    Developing assets that influence buyers before they ever visit your site.
  • Trust Architecture:
    Structuring brand presence to reinforce synthetic trust.
  • AI Objection Preemption:
    Addressing and countering AI-generated hesitations in your content.
  • Persona-Based Journey Mapping:
    Designing buyer journeys informed by AI-assisted behaviors.
Pillar 2: Using AI as a Marketing Advantage
  • AI Audience Intelligence:
    Identifying and segmenting audiences with AI-powered data enrichment.
  • Rapid Content Generation:
    Producing tailored copy, visuals, and campaigns at scale.
  • Hyper-Personalization:
    Delivering individualized experiences across channels using AI.
  • Predictive Campaign Optimization:
    Using AI to forecast performance and adjust in real time.
  • Creative Concepting with AI:
    Using AI as a brainstorming and creative partner.
  • Marketing Ops Automation:
    Applying AI to streamline reporting, analytics, and campaign management.

Get AI Marketing Training For Your Team

( Or book a meeting right now )

Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

When I first started working with marketing teams on AI, I noticed something: most of them were either overwhelmed by the hype or frozen by the fear of falling behind. They knew AI was changing the way buyers discover, evaluate, and choose brands — but they weren’t sure how to actually apply it to their day-to-day campaigns. That’s when I realized the gap wasn’t just about tools. It was about confidence.

I’ve sat in countless marketing meetings where teams debated the next big content push, ad spend, or brand initiative — all while missing the fact that AI was already shaping the battlefield. Buyers were seeing AI-curated recommendations, AI-ranked results, and AI-generated answers before they ever landed on a website or saw an ad. And in too many cases, the brand wasn’t even in the frame.

So, I started building training programs that weren’t about theory — they were about impact. How do you create content AI wants to surface? How do you build campaigns that feed the signals AI is looking for? How do you use AI to spot opportunities you didn’t even know existed? The answer was to give marketers the same thing they give their audiences: relevance, clarity, and value — but this time, through the lens of AI.

The transformation I’ve seen is remarkable. Teams that once treated AI as an “add-on” now use it as a creative partner, a research analyst, and a campaign optimizer. I’ve seen social teams generate and test dozens of message variations in a morning, content teams design personalization at scale without drowning in manual work, and media teams adjust spend in real time based on AI-driven forecasts.

This isn’t about replacing creativity — it’s about unlocking it. AI gives marketers room to think bigger because the grunt work, the tedious data pulls, the “guess and hope” targeting… all of that becomes faster, sharper, and more accurate. What’s left is more space for the strategy, storytelling, and emotional connection that make marketing powerful in the first place.

That’s why I built this AI Marketing Training — to take AI out of the “someday” category and put it into the center of your marketing strategy today. We’ll work together to bridge the gap between understanding AI and actually using it — to influence AI-shaped buyers, to rise in AI-generated recommendations, and to make your campaigns hit harder and perform better.

Because here’s the truth: the brands that learn to market with AI and to AI-driven buyers will dominate the next decade. I’d like to help make sure yours is one of them.