Rick explains how adding opt-in services to your traditional marketing channels can increase conversions.

With the popularity of digital advertising growing year by year, traditional advertising methods such as print, TV, and radio are losing their popularity. One thing you can do to increase conversions if you decide to go with one of these traditional campaign channels is to force people to go to a website or landing page to opt-in for something and give you their email. This is a good way to get the most out of your traditional marketing campaign by helping you grow your subscriber list. Sending someone to you website for free downloads, coupons, or informative and interesting content will also help increase the conversion rates that traditional marketing campaigns lack.

So while, print, radio, and TV campaigns may be dated, being able to incorporate list building and growing your subscribers can really help you increase your reach to clients in the future.

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Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.