50 BIG Social Media Stats of 2013

To Rewrite🕑 Reading Time: 4 Minutes

The Social Media industry has shown no signs of slowing down, which means it’s becoming and in some cases already is a major channel for most businesses. The opportunity to reach thousands of users with the press of one button should be enough to convince you to start socializing, but in case you need some more convincing we’ve collected 50 eye-opening stats about Social Media in 2013.

  1. 43% of US marketers have found a customer through LinkedIn (source: A Sales Guy Consulting)
  2. Instagram users upload 40M photos to the site each day (source: Nielsen)
  3. 700 YouTube video links are shared on Twitter every minute (source: Relevancy Group)
  4. 79% of social media log ins by online retailers are with Facebook, compared to 12% for Google+, and 4% for Twitter (source: Gigya)
  5. Twitter users send 400M tweets each day (source: Nielsen)
  6. 70% of brands have presences on Google+, up 4% from Q4 2012 (source: Simply Measured)
  7. 90% of US online specialty retailers use Pinterest, up from 81% in 2012 (source: L2)
  8. 500 years of YouTube videos are watched on Facebook every day (source: Relevancy Group)
  9. Facebook will account for 13% of worldwide mobile ad revenue in 2013 (source: L2)
  10. Google+ has 359 Million monthly active users, which makes it the second largest social network (source: Growing Social Media)
  11. Facebook has 665M daily users and 1.1 billion monthly users (source: Growing Social Media)
  12. 61% of social media users primarily use LinkedIn for professional networking (source: Lab42)
  13. 50% of technology companies have acquired a customer through Twitter (source: Hubspot)
  14. Twitter is the fastest growing social network in the world by active user (source: Growing Social Media)
  15. 41% of online business-to-consumer marketers use Google+, compared to 39% for business-to-business (source: Brafton)
  16. 41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)
  17. Twitter has 288 million monthly active users, which means 21% of the worlds population are using twitter every month (source: Growing Social Media)
  18. Youtube has 6 Billion hours of video watched a month (source: Growing Social Media)
  19. 69% of brands have presences on Pinterest, up 10% from Q4 2012 (source: Simply Measured)
  20. Facebook users share 2.5B pieces of content on the site each day (source: Nielsen)
  21. Google+ has seen a 33% increase in users from June 2012 – March 2013 (source: Growing Social Media)
  22. The equivalent of 100 hours of video is uploaded to YouTube each minute (source: Kleiner Perkins Caufield & Byers)
  23. 60% of LinkedIn users have clicked on an ad on the site (source: Lab42)
  24. 59% of brands have presences on Instagram, up 9% from Q4 2012 (source: Simply Measured)
  25. 25% of consumers who complain about products on Facebook or Twitter expect a response withing 1 hour (source: American Express OPEN Forum)
  26. YouTube reaches more U.S. adults ages 18-34 than any cable network (source: Growing Social Media)
  27. Facebook’s share of social logins dropped from 54% to 49% during 4Q12, while Google’s share increased from 25% to 31% (source: Janrain)
  28. Youtube has 1 Billion unique monthly visiters (source: Growing Social Media)
  29. 83.8% of luxury brands have a presence on Pinterest (source: L2)
  30. Every second 2 new users join LinkedIn (source: Growing Social Media)
  31. 99% of US online specialty retailers use YouTube, up from 93% in 2012 (source: L2)
  32. 70% of business-to-consumer marketers have acquired a customer through Facebook (source: Hubspot)
  33. 51% of online business-to-consumer marketers use LinkedIn, compared to 83% for business-to-business (source: Brafton)
  34. 69% of online business-to-consumer marketers use Twitter, compared to 80% for business-to-business (source: Brafton)
  35. 12% of social media logins by online retailers are with Google+ (source: Gigya)
  36. 64% of LinkedIn users are outside the USA (source: Growing Social Media)
  37. 25% of online US women use Pinterest, compared to 5% for men (source: Pew Research Center)
  38. 17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)
  39. Twitter has seen a 44% growth between June 2012 – March 2013 (source: Growing Social Media)
  40. Twitter’s fastest growing age demographic is 55 to 64 years old (source: Growing Social Media)
  41. 751 million monthly active users who used Facebook mobile products (source: Facebook)
  42. There are more than 2.1 million LinkedIn groups (source: LinkedIn)
  43. Pinterest has around 50 million users (source: Reuters)
  44. 27% of time spent online is on a Social Media network (Experian)
  45. 189 Million Facebook users are ‘mobile only’ (source: jeffbullas.com)
  46. 93% of marketers use social media for business (source: Social Media Video 2013)
  47. Only 9% of US Marketing Companies employ a full-time bogger (source: factbrowser.com)
  48. 25% of Facebook users don’t bother with privacy settings (source: velocitydigital.co.uk)
  49. Mobile use generates 30% of Facebook’s ad revenue (source JeffBullas.com)
  50. One in Four people worldwide will use social networks in 2013 (source: worldwide social network users: 2013 forecast and comparative estimates)