Video Consumption Trends

The Rise of Video: Dominating the Digital Landscape

Video is the undisputed king of content, capturing the lion’s share of internet traffic and audience attention. With billions of weekly viewers and mobile-first consumption on the rise, video has become an essential medium for connecting with audiences in 2024 and beyond.

Video content is projected to account for 82% of all internet traffic by 2025.
Over 78% of people watch online videos every week, with 55% viewing them daily.
More than 75% of video consumption occurs on mobile devices.
Average daily time spent watching videos has increased by 19% year-over-year in 2024.
85% of internet users prefer video content over other forms of media.
 Live video streaming is expected to reach a market size of $184 billion by 2027.

Video Marketing Adoption and Effectiveness

ROI Redefined: Video’s Unstoppable Impact on Marketing

From driving conversions to building trust, video marketing is a game-changer for businesses. With 90% of marketers reporting a positive ROI and nearly 87% attributing increased sales to video, it’s clear that video is no longer optional—it’s essential.

91% of businesses utilize video as a marketing tool.
90% of marketers report a good return on investment from video marketing.
87% of marketers state that video has directly increased sales.
86% of marketers report that video helps generate leads effectively.
Video content increases brand awareness by 54% compared to non-video formats.
72% of customers say they trust a brand more after watching their video content.
Andy Halko
Andy Halko
Founder & CEO

I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.

The Power of Video Marketing in 2024: Essential Stats You Need to Know

Video marketing continues to dominate the digital landscape in 2024, transforming how businesses engage audiences, build trust, and drive conversions. From skyrocketing mobile usage to personalized content and AI integration, video has proven itself as an indispensable tool for brands looking to thrive. Here are the key trends and stats to guide your video marketing strategy this year.

The Rise of Video

Video content is expected to account for 82% of all internet traffic by 2025 (Cisco Visual Networking Index, 2024). With 78% of people watching videos weekly and 55% engaging daily (SocialPilot, 2024), video has become the go-to medium for online engagement. Mobile-first consumption is also surging, with over 75% of video views happening on mobile devices (Statista, 2024).

Driving Results for Marketers

The impact of video marketing on ROI is undeniable. A staggering 90% of marketers report a positive ROI, while 87% say video has directly increased sales (Wyzowl, 2024). Additionally, 86% of marketers confirm that video helps generate leads (HubSpot, 2024). These results underscore video’s power in converting audiences into customers.

Social Media’s Video Revolution

Social media platforms are at the forefront of video marketing. Short-form videos on platforms like TikTok and Instagram have seen a 75% increase in consumption globally (Statista, 2024). On LinkedIn, video posts earn 3x more engagement than text-only content (LinkedIn, 2024). Moreover, social video generates 1200% more shares than text and images combined (SocialPilot, 2024).

Mobile-First Viewing

Mobile video continues to dominate, with 70% of YouTube watch time coming from mobile devices (YouTube for Business, 2024). The rollout of 5G networks is expected to boost mobile video consumption by 30% by 2025 (GSMA, 2024). Additionally, with 85% of mobile videos being watched without sound, captions are more critical than ever (Facebook Business, 2024).

The Future of Video

Emerging trends in video marketing are transforming how brands connect with their audiences. 96% of marketers believe AI-driven personalization will be a game-changer, while interactive video content has seen a 200% increase in engagement since 2021 (Vidico, 2024). Short-form videos and shoppable formats are also reshaping e-commerce, with 64% of consumers saying they’re more likely to buy a product featured in a video (Wyzowl, 2024).

Video in E-Commerce

E-commerce brands are leveraging video to boost sales and retention. Explainer videos can reduce product returns by 35%, while product pages with videos experience a 47% higher engagement rate (HubSpot, 2024). Live shopping events are gaining traction, with global livestream sales expected to hit $500 billion by 2025 (Statista, 2024).

These stats highlight why video marketing is a must-have for businesses in 2024. By embracing video, brands can not only meet but exceed consumer expectations, delivering engaging content that builds trust, drives sales, and ensures long-term success.

Ready to elevate your video marketing strategy? Start now and capture your audience’s attention with impactful video content.

Now let’s see if we can spark some ideas for you to explore

For

Architecture Firm

Experience Type

Interactive Timeline

Goal

Traffic & Brand Building


This interactive timeline would allow someone to go through different office configurations and approaches over the last 30 years to see the pros and cons of different approaches. They could then look ahead into future years for what trends might be coming.

This would allow the architecture firm to show their expertise and knowledge in designing spaces for corporate offices.

For

Data Analytics Firm

Experience Type

Interactive template

Goal

To educate on model and get conversions


The interactive template would be a framework for data governance that CIOs could come and fill out and upon entering in a section of the template, it would provide expert guidance on what they should be doing there.

For the CIO to be able to download or save it, they must enter their contact information as a conversion.

For

HealthTech Company

Experience Type

Symptom-to-Solution Flowchart

Goal

Traffic & Thought Leadership


A guided tool where users select common healthcare challenges (e.g., appointment no-shows or EHR inefficiencies). The flowchart narrows down solutions and presents case studies of how the company’s software solved similar issues.

For

Construction Company

Experience Type

Interactive Blueprint Designer

Goal

Engagement & Qualification


Users design a basic layout for a space (e.g., a kitchen or retail shop), selecting materials and styles. The tool then provides a budget estimate, with an option to submit contact details for a detailed consultation.

For

SaaS for HR Teams

Experience Type

Team Skills Gap Analysis

Goal

Conversions & Upselling


An interactive survey where HR managers input team roles and skill levels. The tool highlights gaps and suggests training or hiring solutions. Downloading the report requires account signup.

For

Restaurant Chain

Experience Type

Menu Profitability Analyzer

Goal

Education & Traffic


Restaurant owners upload their menu items with pricing and costs. The tool analyzes profitability and suggests tweaks, such as bundling or pricing adjustments. To save the analysis, users must create an account.

For

Real Estate Developer

Experience Type

Neighborhood Explorer Map

Goal

Traffic & Brand Building


An interactive map showcasing local amenities, schools, parks, and public transit for their properties. Users can customize the map based on their preferences (e.g., commute time, nearby dining). To schedule a tour, they provide contact info.

For

EdTech Platform

Experience Type

Learning Path Creator

Goal

Conversions


Students or professionals select career goals and current skills. The tool generates a personalized learning path, including courses offered by the platform. Users must sign up to access the full roadmap.

For

Fitness Studio

Experience Type

Workout Planner

Goal

Engagement & Conversions


Users input fitness goals, available equipment, and schedule. The planner generates a customized weekly workout routine. To download or email the plan, they must join the mailing list.

For

Financial Services Firm

Experience Type

Retirement Planning Simulator

Goal

Education & Lead Generation


Visitors input age, savings, and retirement goals. The simulator calculates if they’re on track and offers actionable advice to meet their goals. The full financial projection requires a consultation signup.

For

LegalTech Firm

Experience Type

Contract Risk Assessment Tool

Goal

Conversions


Users upload a sample contract (or select clauses from a pre-built template). The tool highlights potential risks or compliance issues. To receive the full analysis or suggestions for improvement, users must provide their email.

For

Cybersecurity Firm

Experience Type

Phishing Attack Simulator

Goal

Education & Lead Generation


An interactive experience where users simulate sending a phishing email to their team or organization by choosing different email templates, subject lines, and messages. The tool then evaluates the likelihood of success based on current employee behaviors and offers suggestions to strengthen cybersecurity training.

To receive a detailed report on their organization’s vulnerability and training recommendations, users must provide their contact information.

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