Tony Zayas
Chief Revenue Officer
I’ve spent 20+ years passionately aligning marketing and sales teams to achieve unprecedented results.
Andy Halko
Founder & CEO
I started Insivia over 22 years ago and have worked with several hundred companies on driving growth.
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Crafting Frictionless Value Propositions for EdTech SaaS
This episode highlights the speed and efficiency of the Frictionless approach to developing value propositions, which removes bias and aligns the team around a strong value proposition to drive marketing and sales efforts.
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Introducing The Vision Gap & Frictionless
Understand the concept of the 'Vision Gap' and its significance for organizations. Discover strategies to close the gap and achieve success.
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Crafting Competitive Advantage: A Systematic Approach to Value Propositions
Learn how to craft a competitive advantage with a systematic approach to value propositions. Stand out from the competition and attract more customers.
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Using AI to Create Valuable Marketing Content
Unlock the power of AI to create valuable marketing content. Learn how AI can revolutionize your content creation strategy.
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The six pillars covered include unequivocal value propositions, marketing avalanche, magnetic evangelists, transformative sales leaders, out of this world customer love, and elite partner relationships. Andy provides real-world examples of how companies have leveraged these pillars to pull ahead of the competition. The conversation emphasizes the importance of going deep into one or more of these pillars, rather than just scratching the surface.
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Structuring Your Offerings for Maximum Clarity and Impact
Discover how to effectively structure your offerings for maximum clarity and impact. Learn the key strategies to attract and engage your audience.
